Our team doesn’t have a law degree and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Elmhurst, New York attorney, you already understand that competition is fierce. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven society, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are top rated Elmhurst, New York internet marketing professionals who understand our current digital landscape and know how to direct business to your virtual doorstep with cutting edge strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and google to your website.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that let a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to the search. When it comes to Google, that user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Elmhurst, New York does two things:
● Internet marketing increases the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Long before the surge of web marketing, this was how you found clients. And there, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing efforts work towards both long-term and immediate business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law practice while preparing your business for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a holistic approach and expenditure with long-term objectives in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via an internet search. The best thing about good legal SEO marketing in Elmhurst, New York is that this type of marketing has the ability to drive clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Elmhurst, New York law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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