We don’t have a law degree and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Fernwood, Pennsylvania attorney, you already know that competition is intense. And you know that growing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Fernwood, Pennsylvania internet marketing specialists who recognize our current digital landscape and know how to direct new business to your virtual doorstep with cutting edge strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that let a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number 1 driver of how that search engine will rank your page.
What high quality law firm SEO in Fernwood, Pennsylvania does is twofold.
● SEO grows the amount of prospective clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, you become more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Long before the explosion of internet marketing, this was how you found clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while preparing your business for long-term success. Think of paid ads like renting an apartment and search engine optimization like building a house.
SEO is a holistic approach and investment with long-term goals in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Fernwood, Pennsylvania is that it has the ability to steer clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Fernwood, Pennsylvania law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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