We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Frisco, Texas attorney, you already recognize that your competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Frisco, Texas internet marketing specialists who recognize our current virtual landscape and know how to direct new business to your digital front door with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a law firm’s website for further action. Determining what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, that relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Frisco, Texas does two things:
● Internet marketing expands the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the growth of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid ads together with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
SEO is a total approach and investment with long-term goals in mind. It builds on itself and enables your clients to find you when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Frisco, Texas is that this type of marketing has the ability to drive clients to your door for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Frisco, Texas law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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