We don’t have a law degree and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Garland, Texas lawyer, you already understand that your competition is intense. And you are aware that growing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how essential your digital presence is. We are experienced Garland, Texas online marketing professionals who understand our current virtual society and understand how to to direct new clients to your virtual doorstep with industry-tested techniques and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online methods that let a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant you are to their users. With Google, that user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Garland, Texas does two things well:
● SEO increases the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, you become more powerful.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the surge of web marketing, this was how you found your clients. And there, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and investment with long-lasting objectives in mind. Great SEO builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Garland, Texas is that this type of marketing has the capacity to steer potential clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Garland, Texas law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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