The folks at BSP Marketing don’t have a law degree and you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Grand Prairie, Texas attorney, you already recognize that competition is intense. And you know that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s internet-driven world, a lot of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Grand Prairie, Texas internet marketing specialists who understand our current digital landscape and how to direct new clients to your virtual front door with cutting edge techniques and strategies. Whether you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and search engines to your website.
● We research your competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that allow a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. With Google, user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Grand Prairie, Texas does 2 things:
● Internet marketing increases the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into quality conversions or conversions
As new and informative content is added, your website’s relevance grows bigger.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal marketing. Before the surge of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a web search. The very best thing about good law firm SEO marketing in Grand Prairie, Texas is that internet marketing has the capability to drive clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Grand Prairie, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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