We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Grand Rapids, Michigan attorney, you already recognize that your competition is intense. And you know that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Grand Rapids, Michigan internet marketing professionals who understand our current online landscape and how to direct business to your digital doorstep with industry-tested techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for additional action. Determining what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to the search. When it comes to Google, user relevance is the number one driver of how the search engine will rank your website.
What good law firm search engine optimization in Grand Rapids, Michigan does is twofold.
● SEO broadens the number of prospective clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the growth of online marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO is a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting aims in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an online search. The very best thing about good legal natural search engine optimization marketing in Grand Rapids, Michigan is that this type of marketing has the capacity to steer potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Grand Rapids, Michigan law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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