We don’t have a J.D. and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Gravesend, New York lawyer, you already know that your competition is intense. And you are aware that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven world, much of this valuable exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Gravesend, New York internet marketing professionals who understand our current online landscape and know how to direct new business to your digital doorstep with cutting edge strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to the search. With Google, relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Gravesend, New York does two things:
● Internet marketing expands the quantity of potential clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Your firm’s website’s relevance and authority increases with each new piece of content added.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the surge of internet marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a holistic approach and expenditure with long-lasting aims in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm SEO marketing in Gravesend, New York is that this type of marketing has the capability to steer potential clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Gravesend, New York law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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