We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Haevers Corners, Wisconsin lawyer, you already know that your competition is intense. And you are aware that expanding your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are top rated Haevers Corners, Wisconsin internet marketing specialists who understand our current digital landscape and how to direct new clients to your digital front door with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that let a search engine to “find” you, understand who you are, where you are located, and how relevant you are to the search. With Google, relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Haevers Corners, Wisconsin does two things well:
● It grows the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, your online properties become even more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting targets in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Haevers Corners, Wisconsin is that internet marketing has the capability to drive potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Haevers Corners, Wisconsin law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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