The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Hampton, Virginia attorney, you already know that your competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven society, much of this valuable exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your digital presence is. We are experienced Hampton, Virginia internet marketing professionals who understand our current virtual society and understand how to to direct new clients to your virtual front door with top of the line techniques and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent moving on to a firm’s website for additional action. Determining what users find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to the search. With Google, that user relevance is the the most important factor of how they will rank your website.
High-quality law firm internet marketing in Hampton, Virginia does two things well:
● SEO grows the quantity of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new high-quality content addition and strategy implementation, you become more powerful.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the surge of web marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and expenditure with long-term targets in mind. It builds on itself and allows your clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Hampton, Virginia is that internet marketing has the ability to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Hampton, Virginia law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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