We don’t have a law degree and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hayward, California lawyer, you already understand that your competition is fierce. And you are aware that growing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how important your virtual presence is. We are experienced Hayward, California online marketing specialists who understand our digital society and understand how to to direct new clients to your virtual doorstep with industry-tested methods and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to accomplishing your long-term and short-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, understand who you are, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Hayward, California does two things:
● SEO broadens the number of potential clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the growth of web marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a great way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law firm while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a total technique and investment with long-lasting goals in mind. It builds on itself and allows your clients to find you when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Hayward, California is that internet marketing has the capacity to drive potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Hayward, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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