The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hialeah, Florida lawyer, you already understand that competition is intense. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Hialeah, Florida internet marketing specialists who understand our current digital landscape and know how to direct new business to your virtual front door with cutting edge techniques and strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital strategies that let a search engine to find your business, understand who you are, where you are, and how relevant you are to their users. With Google, user relevance is the the most important factor of how the search engine will rank your website.
What good law firm search engine optimization in Hialeah, Florida does is twofold.
● Internet marketing grows the quantity of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid legal marketing. Long before the surge of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic approach and expenditure with long-lasting targets in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in Hialeah, Florida is that this type of marketing has the capacity to drive potential clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Hialeah, Florida law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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