Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Highlands Ranch, Colorado lawyer, you already understand that your competition is intense. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Highlands Ranch, Colorado internet marketing specialists who understand our current virtual landscape and know how to direct business to your digital doorstep with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to their users. With Google, user relevance is the number one driver of how the search engine will rank your page.
What good law firm SEO in Highlands Ranch, Colorado does is twofold.
● SEO increases the number of potential clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Before the surge of online marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law firm while preparing your business for long-term success. Think of paid ads like renting an apartment and SEO like building a house.
SEO is a holistic technique and investment with long-term objectives in mind. It builds on itself and allows your clients to find your law office when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Highlands Ranch, Colorado is that this type of marketing has the capability to drive clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Highlands Ranch, Colorado law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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