Our team doesn’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Hunter, Utah attorney, you already understand that your competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, a lot of this exposure will come via an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Hunter, Utah internet marketing professionals who understand our current virtual landscape and know how to direct new business to your virtual front door with cutting edge techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant you are to the search. When it comes to Google, user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Hunter, Utah does two things:
● It increases the quantity of prospective clients that you reach
● It distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your online properties become even more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm marketing. Long before the explosion of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly grow your practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting goals in mind. It builds on itself and allows your clients to find you when they need you most via a web search. The best thing about good law firm SEO marketing in Hunter, Utah is that internet marketing has the ability to drive clients to your office for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Hunter, Utah law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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