Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Huntington Beach, California attorney, you already understand that competition is fierce. And you are aware that developing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Huntington Beach, California internet marketing professionals who understand our current online landscape and how to direct new clients to your virtual front door with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to “find” you, understand who you are, where your business is located, and how relevant you are to the search. With Google, that relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Huntington Beach, California does two things well:
● Internet marketing broadens the amount of potential clients that you reach
● Internet marketing distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of web marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a house.
SEO is a total technique and expenditure with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Huntington Beach, California is that this type of marketing has the capability to drive potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Huntington Beach, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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