Our team doesn’t have a law degree and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Independence, Missouri lawyer, you already understand that competition is fierce. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Independence, Missouri internet marketing professionals who understand our current virtual landscape and know how to direct business to your virtual front door with cutting edge techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to find your business, understand who you are, where your business is located, and how relevant you are to their users. With Google, that relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Independence, Missouri does two things:
● It increases the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the growth of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid ads together with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a holistic technique and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The best thing about good law firm SEO marketing in Independence, Missouri is that internet marketing has the ability to drive clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Independence, Missouri law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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