Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Inglewood, California lawyer, you already know that your competition is intense. And you know that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, much of this exposure will come via a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how important your digital presence has become. We are knowledgeable Inglewood, California internet marketing professionals who understand our current virtual landscape and how to direct new clients to your virtual doorstep with top of the line methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s website for further action. Determining what users find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
But are they finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant you are to their users. With Google, that user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Inglewood, California does two things:
● Internet marketing grows the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become even more powerful.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys understand paid law firm advertising. Before the growth of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law firm while preparing your business for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a holistic approach and investment with long-term goals in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Inglewood, California is that it has the capability to drive potential clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Inglewood, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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