Our team doesn’t have a J.D. and you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Jackson Heights, New York lawyer, you already understand that competition is fierce. And you know that growing your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Jackson Heights, New York internet marketing specialists who understand our current virtual landscape and how to direct business to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital strategies that let a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to their users. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how high that search engine will rank your page.
What high quality law firm search engine optimization in Jackson Heights, New York does is twofold.
● It expands the amount of potential clients that you reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal advertising. Long before the explosion of online marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid ads together with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting objectives in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a google search. The very best thing about good legal SEO marketing in Jackson Heights, New York is that this type of marketing has the capability to drive clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Jackson Heights, New York law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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