We don’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Jackson, Mississippi lawyer, you already recognize that competition is intense. And you are aware that developing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
At BSP Marketing, we know how important your online presence is. We are knowledgeable Jackson, Mississippi online marketing professionals who understand our current digital landscape and understand how to to direct new clients to your virtual front door with top of the line techniques and strategies. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s website for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to find your business, understand what you do for a living, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, that user relevance is the number one driver of how high that search engine will rank your page.
What good law firm SEO in Jackson, Mississippi does is twofold.
● Internet marketing increases the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal marketing. Before the explosion of web marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law practice while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-lasting aims in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via a google search. The very best thing about good legal SEO marketing in Jackson, Mississippi is that internet marketing has the capability to steer potential clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Jackson, Mississippi law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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