The folks at BSP Marketing don’t have a law degree and you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Killeen, Texas lawyer, you already recognize that competition is fierce. And you know that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how important your digital presence has become. We are knowledgeable Killeen, Texas online marketing specialists who understand our virtual landscape and understand how to to direct new business to your virtual doorstep with industry-tested techniques and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to accomplishing both your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Propelling what your potential clients find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We research your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that user relevance is the number one driver of how high that search engine will rank your page.
What good law firm search engine optimization in Killeen, Texas does is twofold.
● SEO broadens the quantity of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
As new and informative content is added, your website’s relevance and authority grows bigger.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid legal advertising. Before the explosion of internet marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law firm while preparing your business for long-term success. Think of paid ads like renting a condo and SEO like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-term targets in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in Killeen, Texas is that it has the ability to drive clients to your door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Killeen, Texas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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