We don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Kreidersville, Pennsylvania attorney, you already understand that your competition is fierce. And you are aware that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Kreidersville, Pennsylvania internet marketing specialists who understand our current digital landscape and know how to direct new business to your virtual doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. With Google, that relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Kreidersville, Pennsylvania does 2 things:
● Internet marketing expands the amount of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your firm’s website’s authority grows with each new piece of content added.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal advertising. Long before the explosion of internet marketing, this was how you found clients. And of course, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a holistic approach and expenditure with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in Kreidersville, Pennsylvania is that this type of marketing has the capacity to drive clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Kreidersville, Pennsylvania law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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