Our team doesn’t have a Juris Doctorate and you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a La Sierra, California lawyer, you already understand that competition is intense. And you know that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how important your online presence has become. We are knowledgeable La Sierra, California online marketing professionals who understand our virtual society and understand how to to direct business to your virtual doorstep with cutting edge techniques and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent proceeding to a firm’s website for additional action. Determining what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to the search. With Google, user relevance is the the most important factor of how the search engine will rank your website.
What high quality law firm search engine optimization in La Sierra, California does is twofold.
● It increases the quantity of prospective clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
As new and informative content is added, your website’s relevance grows bigger.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal marketing. Before the growth of web marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly grow your law practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic technique and expenditure with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find your law office when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in La Sierra, California is that it has the capability to drive clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top La Sierra, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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