The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Lakeland, Florida lawyer, you already recognize that your competition is fierce. And you are aware that expanding your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced Lakeland, Florida internet marketing specialists who understand our current online landscape and how to direct business to your digital front door with industry-tested strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for further action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the number one driver of how the search engine will rank your page.
High-quality law firm internet marketing in Lakeland, Florida does 2 things:
● It increases the number of prospective clients that your law office can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Your website’s relevance and authority grows with each new piece of content added.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the explosion of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a comprehensive technique and investment with long-term goals in mind. It builds on itself and allows your clients to find your law office when they need you most via a google search. The best thing about good law firm natural search engine optimization marketing in Lakeland, Florida is that it has the ability to steer clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Lakeland, Florida law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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