We don’t have a law degree and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Lakeside, Georgia attorney, you already understand that competition is fierce. And you are aware that expanding your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your digital presence has become. We are knowledgeable Lakeside, Georgia online marketing professionals who understand our current virtual landscape and know how to to direct new clients to your virtual doorstep with cutting edge techniques and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online strategies that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Lakeside, Georgia does two things:
● It expands the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the growth of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a total approach and investment with long-lasting targets in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Lakeside, Georgia is that internet marketing has the capability to drive potential clients to your office for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Lakeside, Georgia law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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