We don’t have a J.D. and you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Lansing, Michigan attorney, you already understand that competition is intense. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we recognize how important your digital presence is. We are knowledgeable Lansing, Michigan online marketing specialists who understand our current virtual landscape and how to direct business to your virtual front door with top of the line techniques and tactics. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant you are to their users. With Google, user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Lansing, Michigan does two things:
● SEO expands the quantity of potential clients that your law office can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the surge of web marketing, paid ads were how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total approach and investment with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Lansing, Michigan is that internet marketing has the capacity to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Lansing, Michigan law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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