We don’t have a law degree and you probably don’t know much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Ludwig Park, Indiana lawyer, you already understand that your competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, much of this valuable exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Ludwig Park, Indiana internet marketing professionals who recognize our current online landscape and how to direct new clients to your digital doorstep with cutting edge strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a law firm’s website for further action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant your business is to the search. When it comes to most major search engines, including Google, relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Ludwig Park, Indiana does two things well:
● It expands the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Before the surge of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your practice while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
SEO is a holistic technique and expenditure with long-lasting objectives in mind. It builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good law firm SEO marketing in Ludwig Park, Indiana is that internet marketing has the ability to steer potential clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Ludwig Park, Indiana law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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