We don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Madison, Wisconsin attorney, you already recognize that competition is intense. And you are aware that expanding your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Madison, Wisconsin internet marketing specialists who understand our current digital landscape and know how to direct new clients to your virtual front door with industry-tested strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We research your competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to the search. When it comes to Google, that user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Madison, Wisconsin does 2 things:
● SEO grows the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid legal marketing. Before the growth of internet marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO is a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while preparing your business for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive technique and expenditure with long-lasting objectives in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Madison, Wisconsin is that it has the capacity to drive potential clients to your office for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Madison, Wisconsin law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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