Our team doesn’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a McAllen, Texas lawyer, you already know that competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven world, a lot of this exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced McAllen, Texas internet marketing specialists who recognize our current online landscape and how to direct new clients to your virtual doorstep with industry-tested techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for additional action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
But are they finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online techniques that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to their users. With Google, that relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in McAllen, Texas does 2 things:
● It grows the quantity of potential clients that your practice can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your website become even more powerful.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the explosion of web marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-lasting objectives in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in McAllen, Texas is that this type of marketing has the capacity to steer potential clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top McAllen, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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