We don’t have a law degree and you probably don’t know very much about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Mckinney, Texas attorney, you already recognize that competition is fierce. And you know that developing your law practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Mckinney, Texas internet marketing professionals who understand our current digital landscape and know how to direct new business to your digital doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s web page for additional action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to “find” you, understand who you are, where you are located, and how relevant your business is to their users. With Google, user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Mckinney, Texas does 2 things:
● It grows the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Long before the growth of internet marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a house.
SEO is a total approach and investment with long-term objectives in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in Mckinney, Texas is that it has the capability to drive clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Mckinney, Texas law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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