Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Memphis, Tennessee lawyer, you already understand that competition is fierce. And you are aware that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Memphis, Tennessee internet marketing professionals who understand our current virtual landscape and know how to direct new business to your virtual front door with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one driver of how high that search engine will rank your page.
What good law firm SEO in Memphis, Tennessee does is twofold.
● SEO broadens the quantity of prospective clients that your law office can reach
● It distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the surge of web marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total technique and investment with long-lasting targets in mind. It builds on itself and allows your clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Memphis, Tennessee is that internet marketing has the ability to steer clients to your virtual door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Memphis, Tennessee law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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