The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Miami Gardens, Florida attorney, you already understand that competition is intense. And you are aware that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven world, a lot of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Miami Gardens, Florida internet marketing professionals who understand our current virtual landscape and know how to direct new clients to your virtual doorstep with cutting edge strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We research your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, that user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in Miami Gardens, Florida does two things well:
● It grows the amount of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys understand paid law firm marketing. Long before the growth of web marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising together with organic law firm SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good legal SEO marketing in Miami Gardens, Florida is that this type of marketing has the capacity to drive potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Miami Gardens, Florida law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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