We don’t have a law degree and you probably don’t know much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Middle Spring, Pennsylvania attorney, you already recognize that your competition is fierce. And you are aware that developing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are top rated Middle Spring, Pennsylvania internet marketing professionals who understand our current online landscape and how to direct new business to your digital front door with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for additional action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. When it comes to most major search engines, including Google, relevance is the number one driver of how that search engine will rank your page.
What good law firm search engine optimization in Middle Spring, Pennsylvania does is twofold.
● Internet marketing increases the number of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, you become even more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal advertising. Long before the surge of web marketing, this was how you found clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Middle Spring, Pennsylvania is that this type of marketing has the ability to drive potential clients to your virtual door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Middle Spring, Pennsylvania law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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