The folks at BSP Marketing don’t have a J.D. and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Naperville, Illinois attorney, you already understand that competition is fierce. And you are aware that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how essential your online presence is. We are knowledgeable Naperville, Illinois online marketing professionals who understand our current digital society and understand how to to direct business to your virtual doorstep with industry-tested techniques and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be foundational to achieving both your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s website for additional action. Propelling what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Naperville, Illinois does two things:
● SEO grows the quantity of potential clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your website become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal marketing. Before the surge of internet marketing, this was how you found your clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Naperville, Illinois is that this type of marketing has the capability to drive clients to your office for many years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Naperville, Illinois law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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