We don’t have a law degree and, chances are, you probably don’t know much about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a New Haven, Connecticut attorney, you already recognize that your competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated New Haven, Connecticut internet marketing professionals who understand our current digital landscape and how to direct new business to your virtual doorstep with industry-tested strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for further action. Determining what users find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to their users. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your website.
High-quality law firm internet marketing in New Haven, Connecticut does 2 things:
● It increases the quantity of prospective clients that you reach
● SEO distills those potential clients further into quality conversions or leads or conversions
As informative and helpful content is added, your website’s relevance and authority builds.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Long before the explosion of online marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid ads together with organic law firm SEO is a good way to make your marketing work both your long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting aims in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in New Haven, Connecticut is that it has the capacity to steer potential clients to your virtual door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top New Haven, Connecticut law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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