We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Niles Junction, California attorney, you already understand that competition is fierce. And you know that expanding your legal practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s internet-driven society, much of this exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
At BSP Marketing, we recognize how essential your online presence has become. We are knowledgeable Niles Junction, California internet marketing specialists who understand our current digital landscape and know how to to direct new business to your virtual doorstep with industry-tested techniques and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to accomplishing both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your website.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital methods that allow a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. When it comes to Google, that user relevance is the number one driver of how the search engine will rank your website.
What good law firm internet marketing in Niles Junction, California does is twofold.
● It increases the amount of potential clients that your law office can reach
● It distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising together with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term aims in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a web search. The very best thing about good law firm SEO marketing in Niles Junction, California is that internet marketing has the capacity to steer potential clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Niles Junction, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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