Our team doesn’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a North Long Beach, California lawyer, you already understand that competition is intense. And you are aware that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced North Long Beach, California internet marketing specialists who understand our current online landscape and know how to direct new clients to your digital doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s website for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. With Google, that relevance is the number one most important factor of how that search engine will rank your page.
What high quality law firm internet marketing in North Long Beach, California does is twofold.
● Internet marketing expands the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm advertising. Before the growth of web marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic legal SEO is a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a total technique and investment with long-lasting targets in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in North Long Beach, California is that this type of marketing has the capability to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top North Long Beach, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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