The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Oklahoma City, Oklahoma lawyer, you already recognize that your competition is intense. And you know that developing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how important your virtual presence has become. We are experienced Oklahoma City, Oklahoma online marketing specialists who understand our virtual landscape and how to direct new business to your virtual front door with top of the line methods and strategies. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be fundamental to accomplishing both your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for additional action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital strategies that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to their users. When it comes to most major search engines, including Google, user relevance is the number one driver of how high that search engine will rank your page.
What good law firm search engine optimization in Oklahoma City, Oklahoma does is twofold.
● It expands the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, you become even more powerful.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm advertising. Long before the explosion of online marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital advertising together with organic legal SEO may be a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total technique and investment with long-lasting goals in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in Oklahoma City, Oklahoma is that internet marketing has the capacity to steer clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Oklahoma City, Oklahoma law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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