Our team doesn’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Overland Park, Kansas lawyer, you already know that your competition is fierce. And you are aware that developing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Overland Park, Kansas internet marketing professionals who recognize our current digital landscape and how to direct business to your digital front door with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online methods that let a search engine to find your business, comprehend what you do for a living, where you are located, and how relevant you are to their users. With Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Overland Park, Kansas does two things well:
● SEO grows the quantity of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid law firm marketing. Long before the explosion of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO may be a good way to make your marketing work both your immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a total technique and expenditure with long-lasting objectives in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a google search. The best thing about good law firm SEO marketing in Overland Park, Kansas is that internet marketing has the capability to drive potential clients to your office door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Overland Park, Kansas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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