The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Oxnard, California lawyer, you already understand that your competition is intense. And you know that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Oxnard, California internet marketing professionals who recognize our current virtual landscape and how to direct business to your virtual doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for additional action. Determining what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
But are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your competitors to see where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. With Google, that user relevance is the number 1 most important factor of how high that search engine will rank your page.
What high quality law firm SEO in Oxnard, California does is twofold.
● Internet marketing expands the number of potential clients that you reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm marketing. Before the growth of online marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic approach and expenditure with long-lasting objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a web search. The best thing about good legal natural search engine optimization marketing in Oxnard, California is that internet marketing has the capability to steer potential clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Oxnard, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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