We don’t have a law degree and, chances are, you probably don’t know much about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Pasadena, Texas attorney, you already recognize that your competition is fierce. And you are aware that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced Pasadena, Texas internet marketing professionals who recognize our current digital landscape and how to direct new business to your virtual front door with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant you are to the search. With Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Pasadena, Texas does two things well:
● SEO grows the amount of prospective clients that you reach
● It distills those potential clients further into high quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, you become even more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the growth of web marketing, paid ads were how you found clients. And there, is still a place for paid ads.
In many cases, paid ads in tandem with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
SEO is a comprehensive technique and investment with long-term goals in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Pasadena, Texas is that this type of marketing has the capacity to drive potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Pasadena, Texas law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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