The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about SEO. And this is what business synergy is all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Paterson, New Jersey lawyer, you already recognize that your competition is fierce. And you are aware that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven world, a lot of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we understand how important your online presence is. We are knowledgeable Paterson, New Jersey online marketing specialists who understand our current virtual society and understand how to to direct business to your virtual doorstep with top of the line methods and strategies. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be fundamental to accomplishing both your long-term and short-term organizational goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent moving on to a law firm’s website for further action. Determining what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant your business is to their users. With Google, relevance is the number 1 most important factor of how that search engine will rank your page.
What high quality law firm SEO in Paterson, New Jersey does is twofold.
● It increases the quantity of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the surge of online marketing, this was how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a holistic technique and investment with long-term aims in mind. Great SEO builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Paterson, New Jersey is that it has the capacity to drive clients to your office door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Paterson, New Jersey law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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