We don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Pearland, Texas attorney, you already understand that competition is fierce. And you are aware that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven society, a lot of this exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are top rated Pearland, Texas internet marketing specialists who recognize our current online landscape and know how to direct new clients to your digital front door with cutting edge techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for additional action. Determining what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
But are they finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Pearland, Texas does two things:
● It increases the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The larger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of internet marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a holistic approach and expenditure with long-term aims in mind. It builds on itself and enables your clients to find you when they need you most via a web search. The very best thing about good law firm SEO marketing in Pearland, Texas is that it has the capability to drive clients to your office door for years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Pearland, Texas law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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