Our team doesn’t have a J.D. and you probably don’t know very much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Providence, Rhode Island attorney, you already know that your competition is fierce. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, a lot of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced Providence, Rhode Island internet marketing specialists who understand our current virtual landscape and how to direct new business to your virtual front door with industry-tested strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online techniques that let a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. With Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Providence, Rhode Island does two things well:
● SEO increases the quantity of prospective clients that you reach
● SEO distills those potential clients further into quality leads or conversions
Your website’s authority and relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Long before the explosion of web marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
In many cases, paid ads together with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in Providence, Rhode Island is that this type of marketing has the ability to steer potential clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Providence, Rhode Island law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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