Our team doesn’t have a J.D. and you probably don’t know much about SEO. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Provo, Utah attorney, you already know that competition is fierce. And you are aware that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we understand how important your virtual presence is. We are knowledgeable Provo, Utah internet marketing professionals who understand our current virtual society and know how to to direct new clients to your virtual front door with industry-tested techniques and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be fundamental to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Determining what users find on that search is good, solid SEO. To put it another way, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Provo, Utah does two things well:
● SEO increases the quantity of prospective clients that you reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic legal SEO is a good way to make your marketing work both your immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law practice while preparing your business for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a total technique and expenditure with long-term targets in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Provo, Utah is that internet marketing has the ability to steer clients to your door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Provo, Utah law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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