We don’t have a Juris Doctorate and you probably don’t know much about SEO. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Renton, Washington attorney, you already know that your competition is fierce. And you know that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, a lot of this exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we recognize how important your online presence is. We are experienced Renton, Washington internet marketing professionals who understand our current digital society and understand how to to direct new business to your virtual doorstep with cutting edge methods and tactics. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving your short-term and long-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent moving on to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We research your primary competitors to evaluate where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online techniques that let a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to the search. With Google, that relevance is the number 1 most important factor of how that search engine will rank your page.
What good law firm SEO in Renton, Washington does is twofold.
● It grows the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your website’s authority and relevance grows with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal marketing. Before the surge of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid ads together with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total technique and investment with long-term targets in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Renton, Washington is that internet marketing has the capacity to drive potential clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Renton, Washington law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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