The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Roseville, California attorney, you already know that competition is fierce. And you are aware that expanding your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s internet-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your online presence is. We are experienced Roseville, California online marketing professionals who understand our digital society and understand how to to direct new clients to your virtual doorstep with cutting edge methods and strategies. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be foundational to accomplishing your short-term and long-term organizational goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for additional action. Determining what users find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that allow a search engine to find your business, comprehend what you do for a living, where you are, and how relevant you are to their users. With Google, user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Roseville, California does two things well:
● Internet marketing broadens the number of potential clients that you reach
● It distills those potential clients further into high quality conversions or conversions
Your website’s relevance and authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the growth of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can quickly expand your practice while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a holistic technique and expenditure with long-term goals in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a google search. The best thing about good law firm SEO marketing in Roseville, California is that it has the capability to steer potential clients to your office for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Roseville, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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