We don’t have a law degree and you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a San Francisco, California attorney, you already understand that your competition is fierce. And you know that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, a lot of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how important your digital presence is. We are knowledgeable San Francisco, California online marketing specialists who understand our current virtual society and how to direct business to your virtual front door with cutting edge techniques and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving both your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where you are located, and how relevant your business is to the search. With Google, user relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in San Francisco, California does two things:
● It increases the amount of potential clients that your practice can reach
● SEO distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your practice while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in San Francisco, California is that it has the capability to drive potential clients to your door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top San Francisco, California law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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