The folks at BSP Marketing don’t have a J.D. and you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a San Jose, California lawyer, you already know that your competition is intense. And you are aware that expanding your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, much of this exposure will come in the form of a Google search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced San Jose, California internet marketing professionals who recognize our current virtual landscape and how to direct new clients to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a firm’s website for additional action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to “find” you, understand who you are, where you are located, and how relevant you are to their users. With Google, that user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in San Jose, California does two things well:
● SEO broadens the amount of potential clients that your practice can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
In many cases, paid ads together with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
SEO is a comprehensive approach and investment with long-term aims in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in San Jose, California is that it has the ability to steer potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top San Jose, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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