We don’t have a J.D. and you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a San Mateo, California attorney, you already understand that competition is intense. And you know that expanding your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven society, a lot of this exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your online presence is. We are knowledgeable San Mateo, California internet marketing professionals who understand our current virtual society and how to direct new clients to your virtual doorstep with top of the line techniques and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving both your long-term and short-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to the search. With Google, user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in San Mateo, California does two things well:
● It grows the amount of potential clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term business goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly expand your law firm while preparing your business for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a your own house.
SEO is a comprehensive technique and expenditure with long-term aims in mind. It builds on itself and allows your clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in San Mateo, California is that this type of marketing has the capacity to drive potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top San Mateo, California law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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