Our team doesn’t have a law degree and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Sandy Springs, Georgia lawyer, you already recognize that competition is intense. And you know that expanding your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, much of this valuable exposure will come via an online search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we recognize how essential your virtual presence is. We are knowledgeable Sandy Springs, Georgia internet marketing professionals who understand our current digital society and know how to to direct business to your virtual front door with top of the line methods and tactics. With us on your team, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent proceeding to a law firm’s website for additional action. Determining what users find on that search is good, solid search engine optimization. To put it another way, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online methods that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to the search. When it comes to Google, user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Sandy Springs, Georgia does two things well:
● It broadens the number of prospective clients that your law office can reach
● SEO distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most attorneys already understand paid law firm advertising. Before the explosion of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid ads together with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a total technique and investment with long-lasting aims in mind. It builds on itself and enables your clients to find you when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Sandy Springs, Georgia is that this type of marketing has the capability to steer potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Sandy Springs, Georgia law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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