We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Sioux Falls, South Dakota attorney, you already know that your competition is intense. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Sioux Falls, South Dakota internet marketing professionals who recognize our current virtual landscape and know how to direct new business to your digital front door with industry-tested techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s website for further action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, comprehend who you are, where your business is located, and how relevant you are to the search. With Google, user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Sioux Falls, South Dakota does 2 things:
● SEO grows the quantity of prospective clients that your law office can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your website become even more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid legal advertising. Before the explosion of web marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately expand your law firm while preparing your business for success in the long run. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and investment with long-term aims in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a web search. The best thing about good law firm natural search engine optimization marketing in Sioux Falls, South Dakota is that it has the ability to steer potential clients to your door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Sioux Falls, South Dakota law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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